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Roseade was created in Moorooduc, Victoria, Australia by Lee Smallman. His family's winery had produced too much Rose and he needed a creative way to sell through it. He started playing around with the idea of a cooler with fresh juice and Roseade was born! He added a spritz when bottling it and he had a hit on his hands. Lee happened to start following a California based wine business entrepreneur named Karl Ziegler on Instagram. Karl immediately saw the potential for Roseade in Southern California and beyond. Now Karl and his wife Victoria have taken on the brand's distribution and marketing for the USA. They will start spreading the good vibes in 2021.